The famous red thread
To the overview
We associate colours with certain qualities. Blue, for example, we associate with purity and hygiene, while red makes us feel attentive but also loving.
So colours already convey certain emotions.
This can have a supporting effect with logos. Therefore, special attention must be paid to the choice of colours. We will be happy to support you in choosing the colour for your individual brand logo and select the appropriate accent colours with you.
Font choice (typography)
Type not only conveys information - it is also a means of design.
Texts should be easy to read without tiring the eyes so that the reader does not turn away from the text. Distinctive typefaces create an unmistakable corporate identity.
It is also allowed to "play" with individual letters.
A successful division of space makes a text more readable and generates tension and attention in the reader.
Proportions and the targeted use of white space enable the focused presentation of content. The reader is guided to the relevant content and recognisable elements increase identification with the company.
Corporate Design Manual
With unique branding, you recognise a brand at first sight.
It makes sense to put the defined content in writing. This ensures that all advertising materials have the same "look and feel" and thus pursue the same goal as a unit: The clear and quick recognition of your brand.
The scope of a CD manual can range from minimal in size to an all-encompassing reference work:
- Definition of colour and font
- Logo and proportions
- Technical and design specifications
- Logo refresh or Newdesign
- Definition of stationery, envelopes and business cards
- Modern file formats (AI, SVG, PNG, JPG)
These contents were translated by machine.
We take no responsibility for any errors in content or language.