Corporate Design

The famous red thread

The corporate design defines the visual appearance. In the best case, applications across all channels are included. Adaptations and additions are incorporated on an ongoing basis.

To the overview

Colour choice

We associate colours with certain qualities. Blue, for example, we associate with purity and hygiene, while red makes us feel attentive but also loving.
So colours already convey certain emotions.

This can have a supporting effect with logos. Therefore, special attention must be paid to the choice of colours. We will be happy to support you in choosing the colour for your individual brand logo and select the appropriate accent colours with you.

Font choice (typography)

Type not only conveys information - it is also a means of design.

Texts should be easy to read without tiring the eyes so that the reader does not turn away from the text. Distinctive typefaces create an unmistakable corporate identity.

It is also allowed to "play" with individual letters.

Room layout

A successful division of space makes a text more readable and generates tension and attention in the reader.

Proportions and the targeted use of white space enable the focused presentation of content. The reader is guided to the relevant content and recognisable elements increase identification with the company.

Corporate Design Manual

With unique branding, you recognise a brand at first sight.
It makes sense to put the defined content in writing. This ensures that all advertising materials have the same "look and feel" and thus pursue the same goal as a unit: The clear and quick recognition of your brand.

The scope of a CD manual can range from minimal in size to an all-encompassing reference work:

  • Definition of colour and font
  • Logo and proportions
  • Technical and design specifications
  • Sample

from CHF

  • Logo refresh or Newdesign
  • Definition of stationery, envelopes and business cards
  • Modern file formats (AI, SVG, PNG, JPG)

Hello, do you have a question?

I will be happy to advise you on the most efficient advertising measures to achieve your goal. The best thing is to arrange a meeting right away.

Baba Gfeller

Concept, Design & Print

These contents were translated by machine.
We take no responsibility for any errors in content or language.