Determine the direction of travel

Concepts do important groundwork for successful marketing campaigns. It is important to use the right means at the right time.

To the overview

Questions, questions and more questions

Answering the 7 W-questions means finding out which parameters are present in which dimensions and where new ones have to be created.
For example, a small budget determines the advertising pressure on the market or the choice of advertising channels.

These seven questions provide the rough framework for each concept.
Together with the client, SRT looks for answers. These provide the framework and define the future design of the marketing concept.

Structure of a concept

When developing a marketing concept, we take many different factors into account. As individual as we are as people, each company also has its own character.

The more cornerstones are answered, the clearer the path and the implementation are shown.

Work stepDescription
Situation analysisCollect, sift, verify, assign, weight facts
Target group definitionAnalyse, allocate, determine segments of buyers, manufacturers, service providers, etc.
DestinationTarget group region
PeriodStart, end, seasonality
ObjectivesKnowledge, attitude, behaviour, image
StrategyMe-too, profiling, market development
Measures internal and externalPR, marketing, advertising, print campaign, online campaign, events, workshops, sponsoring
BudgetFinancial and human resources
ControlMarket survey, response elements, statistics, media publications, sales figures

from CHF

  • Data analysis and market survey
  • Define strategy and measures
  • Document concept, show roadmap

Hello, do you have a question?

I will be happy to advise you on the most efficient advertising measures to achieve your goal. The best thing is to arrange a meeting right away.

Patric Kurth

Managing Director

These contents were translated by machine.
We take no responsibility for any errors in content or language.