Paths, vectors and points

Pictograms are a very reduced representation of objects or situations. We see their language-neutral and cross-media use as a major advantage. They also loosen up texts graphically. For example, they make it easier to navigate a website and thus improve the user experience.

Pictograms emphasise the character of the company, provided they are integrated into the design concept.

They aim to depict an object as accurately as possible and explain its technical relationships.
Certain details are emphasised. Decisive steps are made clearer for the reader.

Technical illustrations are often used where technical information is to be made accessible to laypersons or users without a technical background. Particular emphasis should therefore be placed on correct dimensions and proportions, as well as ensuring that the image only contains relevant information that clearly conveys what it is about.

The trick here is to present dry figures in a tasty and reader-friendly way. Differentiated visualisations such as bar or line charts quickly guide the eye to the relevant content.

The expert grasps the content automatically. Graphic aids can make it easier for the layperson to understand.
Explanatory texts can thus be kept to a minimum.

With colour and font formatting, your diagrams meet your design specifications according to the CD manual. They fit into your overall appearance.

The champion among the graphic works is the creation of a complete illustration world. It gives your company a very personal character. The purpose and level of detail must be precisely defined in advance. There is a risk of getting lost in the details.

This tool can present interrelationships in a simple and tangible way and make it easier to identify with the content and the company.